For the second year running Canberra Milk has partnered with the Australian Federal Police and its National Missing Person’s Coordination Centre (NMPCC), to help those in our community who have been affected by loved ones gone missing.
After success in 2019, this year will display the profiles of 16 missing people and raise national awareness.
AFP Assistant Commissioner Lesa Gale said the inclusion of missing people from areas other than the Canberra region was to highlight what is a national issue, and the AFP’s focus on delivering a national coordinated response.
“One person featured in last year’s Canberra Milk campaign was located. It is initiatives like these that remind people that missing persons are real people, and this is something that needs to be spoken about more,” AC Gale said.
The campaign will see Canberra Milk include the faces of missing people on their 1L bottles throughout the ACT from Monday 15 June for 4-weeks
As a house hold essential and long-term supporters of our local community, Canberra Milk hope to spark new conversation in the home about the region’s missing people and how the community can help police find them.
Each milk bottle will act as a tool for 16 missing persons with the goal to surface news about the missing persons and possibly even reunite a loved one with their family, friends and community.
Canberra Milk one-litre bottles are available from all usual retailers Australians can help support the initiative by sharing the label on social media with the hashtag #missingXmilk. For those outside of the Canberra region, visit the NMPCC Facebook (www.facebook.com/AFPNMPCC) page and share the images of the milk bottles with your social network.