As your resident menswear and style expert (their words, not mine) I’ve been looking to bring you tips and trends for fashion styling, grooming and increasing your luxury lifestyle. Each month my goal is to bring you something new and unique and to change or upgrade your perspective. For November I wanted to start the conversation with where to shop instead what to shop for; sometimes it’s best to let inspiration take you.

Where many of us already hit the big online retailers such as ASOS, Mr Porter and Matches Fashion it’s hard not to see other men rocking the same looks sported in their major online campaigns and we’ve all suffered the ill-fate of a delivery that didn’t arrive before an event. For something a little more unique I wanted to shine the spotlight on a fabulous find I’ve made in the world of online retailing.

Jaeke Collection is locally founded fashion label and online boutique that showcases contemporary Australian fashion for men and women offering some of the most comprehensive fashion and accessory lines. I’m going to focus on their strong fashion hub for menswear in this particular write up leading into a second part next week on shopping the best linen pieces for summer.

The inspiration behind Jaeke’s Spring/Summer 2019-2020 is this seasons collections have a French feel which makes them popular for men who are wanting to look on-trend all while staying true to a very local and contemporary Australia fashion trends such as oversized linen shirts and warm tones with distressed denim. Chatting Jaeke’s Managing Director Tahlia Cooper (who’s a total boss running her own business at just 24!) about summers leading menswear trend, the mogul-in-the-making had this to say “Linen shirts are a no brainer this spring and are essentially the fabric of choice for ultimate class and comfort.  We’ve released our first men’s collection based on the principle of supplying modern, practical, affordable and instinctively masculine clothing.”

When speaking about her local business and entrepreneurship Tahlia expressed “At Jaeke we offer our customers versatile pieces that can be worn separately or matched creating a memorable staple style. We hand select every piece in our collection to ensure it inspires confidence in our customers and we do so at an affordable price. We love quality, and each item available on our site is made just that way.”

While Jaeke Collection’s online store also plays host to popular Aussie labels such Rode to No Wear and Mr Simple it was formed primarily around an online hub for Tahlia’s own label Jaeke which after finding success with her women’s collections decided she’d share the fun with the guys too, foraying into menswear pieces in Autumn/Winter 2019. It’s hard not show respect for a young entrepreneur starting out on her own and kicking goals in 2019. What’s even better is that Jaeke Collection is based locally and offers free express shipping for orders over $80 across Australia, but the best part? Free and fast Canberra delivery! You can literally see  it, buy it and be wearing it by the weekend.

To get on the bandwagon and be in the know for Jaeke’s new arrivals for summer, future sales and pop-up store dates join their mailing list while visiting