The Founder tells the story of Ray Kroc, the founder of McDonalds family restaurants (as we know the brand and business today).

A worldly, but weary travelling milkshake machine salesman, Ray turns a sale to local restaurateurs into a once in a lifetime opportunity to make it big and defy mediocrity in post-WWII America.

His tenacity ultimately creates a revolutionary new business model that centralises control at the expense of the concept originators, and limits opportunities for franchisees.

It’s these very choices that lead to McDonalds’ exponential growth (and a best practice model that continues to be replicated today). His will to win at any cost, and decisions to stack the cards in his favour are the central point of drama: raising the question of the morality of success.

Themes of entrepreneurialism, American exceptionalism, capitalism and the self-made man, The Founder shows just how far a man went to win, and what it cost him, and those around him.

For your chance to win a double pass to The Founder simply tell us in 25 words or less… “What was/is your favourite McDonalds limited release of all time, and why?”

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