Take the Force with you wherever you go this Star Wars Day, with a nerdy-but-nice collection of bags from a galaxy far, far away.
Star Wars Australia and luxe luggage brand Crumpler will launch their collaborative range on Friday 4 May to honour a day that has grown into a national celebration for fans of George Lucas’ seminal trilogy-turned-franchise.
The range of bags are a stylish take on the usual kiddie-friendly stuff you get in fanboy luggage, and includes eight pieces of bags and tech accessories inspired by the much-loved droids, R2-D2, and C-3PO, and a bespoke print of the droids designed by Crumpler especially for the collaboration.
Also in the collection are a sleek tote-pack, The Algorithm, taking design inspiration from C-3PO’s body; and The Chronicler messenger, which has design touches and a colour-way that talks to R2-D2’s compact, yet clever, design.
May 4th is a day Star Wars fans have chosen to celebrate and honour all-things-Star-Wars. Be it by posting Star Wars-related content to social media, hosting Star Wars screening parties, wearing Star Wars costumes and clothing, or shopping for Star Wars merchandise.
Why May 4th? Because, as it happens, fans back in 1978 invented a clever turn of phrase based on the classic Star Wars slogan “May the Force Be With You” becomes May the FOURTH Be With You. While originally invoked among US fans as a Fourth of July greeting, it was reset to May 4th the following year when a full-page ad appeared in the 1979 issue of The London Evening News to congratulate British Prime Minister Margaret Thatcher on her taking office that day: “May the Fourth Be With You, Maggie. Congratulations!”
Since then, and especially in recent years, Star Wars fans have claimed May 4th as their day, a day that has also given Lucasfilm an opportunity to give back to the Star Wars community that honours that galaxy far, far away. Since 2012, Lucasfilm has encouraged May the 4th activities through its official website and social channels, as well as provided built-in discounts and special offers on Star Wars merchandise.
And since “May the 4th Be With You” doesn’t carry the same witty punch when translated into other languages, “Star Wars Day” has been adopted to establish a global meaning for this annual worldwide celebration.