If Parisian chic was once the pinnacle of what the fashion world  aspired to, now its the Scandi look. From furniture design to interiors and down-to-earth concepts like “hygge” (cosiness) and “lagom” (moderation), our obsession with all things Scandi – shows no sign of abating. 

We take inspiration from the street style of the Danish capital to find the secret to their aspirational – but not entirely unattainable – look.   

  1. Don’t try too hard – this is key to having that je ne sais quoi yet refreshingly inspiring look.
  2. Dressing down rather than dressing up for a night out – daring to go low key doesn’t mean being basic. Mixing expensive with street always results in a cool and personal look.
  3. Mix feminine with masculine to create contrasts to the mix – why not try wearing sneakers with a long gown for a day at the office?
  4. Clever colour combinations are another favourite – take a playful, colourful and fearless approach to dressing like hot pink and shiny yellow.
  5. Be comfortable – always.  

When in doubt stick to the four Cs: comfortable, classic, casual and cool. 


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