The question we know many of you have been asking…when is Canberra going to get a Sephora store? Well, your prayers have been answered!
Since opening its flagship location in Sydney’s iconic Pitt Street Mall in 2015, global beauty retailer Sephora has since expanded its network with 24 store locations across Australia and New Zealand.
The 307sqm store in Canberra will boast one of Sephora’s exclusive largest in-store fragrance offerings as well as an unparalleled assortment of exclusive brands including Rare Beauty, Fenty Beauty by Rhianna, Tarte Cosmetics, Fresh Beauty and the brand’s own infamous private label Sephora Collection.
“It’s been too long without a Sephora store in the beautiful city of Canberra. We are thrilled to finally bring our Sephora DNA to the Canberra community, creating a fun environment to learn across our extensive beauty assortment,” says Sephora General Manager, Australia and New Zealand, Mark O’Keefe.
As for the opening day, well, it’s sure to not disappoint. From 7-9am, the pre-opening party will include exciting influencer appearances, a live DJ, beauty stations, thousands of samples and plenty of merch. The first 10 people in the line will be able to enter the store and shop before the crowds with an exclusive discount. The first 500 in the line will receive the Sephora Exclusive Natasha Denona Love Eyeshadow Palette valued at $100, along with exciting branded merchandise, free coffee and lots of extra sparkle!
“We are thrilled to be welcoming the ACT’s first Sephora store to Canberra Centre. The introduction of this much-awaited global beauty destination is sure to generate excitement amongst our shoppers, who will now have access to a range of new and exclusive brands and products,” says General Manager of Canberra Centre, Gary Stewart.