Normcore…heard of it?
Neither had we, until we read a recent Vogue article online and became so interested that we all went and updated our wardrobes 'normcore' (just kidding). We didn't need to, but now feel a sense of excitement that it's trendy to wear our comfy, plain clothes that actually fit.
So what is Normcore? Well it's basically a made up word for the non-trend trend that incorporates anything you would describe as being bland, plain and minimal. This original concept of normcore is based on the desire to fit in rather than stand out.
So, when you go to update your wardrobe after reading this article, think plain and tailored pieces that match and can be layered. Then add something like a statement boot in the same shade or a beanie or tote bag in a bright colour - but plain enough so that no-one feels the need to do a double-take. That's the aim right?
Science fiction writer William Gibson is thought to have first come up with the term over a decade ago to describe the look of high-end pedestrian dressing without splashes of prints and labels. More recently trend forecasting agency K-Hole used the term with the same meaning in an article for New York Magazine, therefore pushing the style directly into the spotlight. Let's face it, whatever they are doing over there, we should be doing too.
However, we urge you to ignore that Vogue has listed 'Crocs' as a key normcore item.. Crocs will never be core or norm... EVER!