Founded by Australian Fashion Designer Jodhi Meares, The Upside is the newest and trendiest 'everybodys-wearing-it' yoga and active wear brand that reflects the changing values and needs of modern day society.
The current 'face' and ambassador for the brand is none other than Super-Model and Victoria's Secret Angel, Candice Swanepoel… She sure does help with that little thing called 'motivation'!
After 15 years in the Yoga industry, Jodhi saw the need for active wear that was not only functional but looked great in and out of the studio, on the mat and running along the beach. "The Upside was born of a vision of how we believe women and men will dress in the future as we value the need to move, stretch, run and be still as much as the need to eat, sleep, work and play" - Jodhi.
The Upside brand includes contemporary eco-friendly styles with a strong emphasis on health and spiritual pursuit. We love the diverse range of colours and patterns, especially the leopard yoga tights!
To find out more about The Upside and to shop online, visit www.theupsidesport.com/index
Both images curtesy of The Upside.