The Canberra Royal Show’s Showbag Hall is getting some fashionable editions this year, with an emphasis on beauty, fashion and stylish living.

If you visit the Canberra Royal Show this year you will be surprised to see a few new Showbags, one of which will be Bauer Publication’s latest magazine title, ELLE Magazine and ModelCo, which will be offering two show bags for the ladies!

The new showbags have been brought to the show thanks to Chicane Marketing who distribute over 50 lines of Showbags across Canberra, Sydney, Brisbane, Adelaide, Melbourne and Perth and specialise in sampling, merchandising and experiential marketing across the publication, food, lifestyle and entertainment industries.

The ELLE Magazine Showbag will be on sale for $20 and is packed with products with a value of over $200! This includes four magazine titles, body and beauty products, fashion accessories, food, beverages and gift cards. Director of Chicane Marketing, Emily Williams, said that “The Showbag will represent what ELLE quintessentially is – a premium fashion brand, which propels the latest global trends on beauty, lifestyle and culture.” She added that “due to the success of the newly launched magazine, offering fans a Showbag was simply natural progression. Show attendees expect to see their favourite magazine titles in the Showbag Halls.”

ModelCo is an iconic Australian beauty brand renowned for innovation in tanning, beauty and sun care. Recognised for premium, quick-fix beauty and self-tanning, ModelCo’s product range delivers smart beauty solutions for glamour-on-the-go. With a commitment to innovation, ModelCo continues to lead the way in smart, quality products that deliver.

The Showbags will represent ModelCo’s dual beauty portfolio – their iconic self-tan division as well as their extensive make-up range. Both bags offer outstanding value; they retail for $25.00 and have a RRP worth of over $230.00.

Showbag 1. Island Fever – the essential make-up bag, comes in the form of a fashionable tote bag and contains a cosmetic bag, mascara, eye liner and sharpener, blush, eye shadows, lip gloss and ModelCo online voucher.

Showbag 2.Glow Baby Glow – the very name-appropriate self-tan bag, contains ModelCo’s tanning products that they’re nationally renowned for; such as, the Super Tan 100mL bottle and Giant Compact Bronzer. In addition, purchasers will also receive an online voucher and Mascara.

Lastly, a new addition for the guys, a TopGear Magazine Showbag. This bag will also include a variety of men’s grooming products, clothing accessories, snacks and beverages. On sale for only $12, with a RRP of over $100, the bag represents incredible value with magazine editions from Zoo, World of Knowledge and, of course, TopGear Magazine.