Reneira is an Australian fashion label created by young sisters Taliya and Danielle Blom in 2013. These self-taught sewers offer exclusive, individually crafted statement garments that are sophisticated, feminine and edgy.

Inspired by the need to create garments independent from current fashions, the brand caters for the trend-setting woman who isn’t afraid to make a statement with her style. Reneira’s designer clothing transcends fashion limitation to deliver unique looks that are fresh and distinctive—for women aged 16 to 29. The label is named after Taliya’s and Danielle’s grandmother who developed the sisters’ love of fashion.

Q. Thinking back on 2013, what goals have you achieved that you are most proud of?
Designing has always come naturally to us and for while it is easy to create clothes for ourselves we wanted to venture out and allow everyone to experience fashion the way we do. Our biggest achievement so far was deciding to launch our own label. Since then, we have built a website, a Facebook following and formed professional connections with Canberra photographers and models. Being accepted into Fashfest is a major accomplishment.

Q. What is on the agenda for Reneira in 2014?
We want to capitalise on the hype from Fashfest to increase our fan and client base, grow our social media following, and establish more professional relationships. We produce exclusive handmade garments. In the near future we hope to start manufacturing and produce and sell on a large-scale. We aspire to help put Canberra fashion on the map.

Q. What does it mean to you to be participating as a designer in FASHFEST 2014?
Fashfest is an exciting opportunity and we are very honoured to be a part of it. We will be participating in the biggest fashion event in Canberra and it is a major step forward for our label and us as designers. Being accepted into Fashfest means our designs made an impact and we are thrilled to show Canberra what Reneira has to offer.

A few just for fun (Taliya):
Q.
I would love to travel to anywhere and everywhere because I will never be satisfied until I have seen and done everything.
Q. My heaven on earth is wherever I can feel the sun on my face.
Q. If I could have one thing in the whole world it would be a time machine because I would be able to witness moments in history as well as relive moments in my life.
Q. My favourite designer is Chanel because she had a way of morphing through eras and different trends while still remaining absolutely true to her individual style.
Q. The greatest risk I ever took was when I let Danielle join the business.

A few just for fun (Danielle):
Q.
I would love to travel to America because I have already done Europe and it is the next place on my bucket list.
Q. My heaven on earth is wherever home is.
Q. If I could have one thing in the whole world it would be a time machine because Taliya has one.
Q. My favourite designer is Christian Dior because of his feminine, elegant and timeless designs.
Q. The greatest risk I ever took was when I got into a business with my sister.

Thanks Ladies!

Excitingly, this is the first year Reneira will be showcasing a collection at Fashfest.

Fashfest 29 April to 3 May
Canberra Airport
Tickets: www.fashfest.com.au